School reopening season is a very hectic one especially for parents and children. School shops and departmental stores make the most out of this season by offering school-friendly merchandise that is especially targeted towards children. Below are a few reasons for introducing back-to-school promotional campaign:
1. Planning for the future
Children are a great way of increasing marketing opportunities especially if they are familiar with the brand logo from a tender age. They will be able to recognize the logo of the company anywhere instantly. As they will grow old they will become loyal customers of the brand.
2. Increased visibility
By giving out promotional merchandise like pens, stickers, notebooks, colour pencils, game boards and promotional bags you can increase the visibility of your logo. Children always share things with their friends meaning more advertisement of the brand.
3. Good will is perceived as priceless
Goodwill is gained by giving away promotional items for back-to-school products. Ensure that you give away small kits to students which consist of products that are liked by kids. This gesture will be appreciated by kids as well as parents.
4. Competitive pricing
Promotional items related to school are one the most cost-effective merchandise. Low prices of merchandise play an important part in launching an effective marketing strategy.
5. These products are long lasting
Kids get emotionally attached to products in a short period of time. There is chance that promotional products will be used for many months before they are thrown away or get ruined.
These are a few reasons of launching back-to-school campaigns.