Why reading reviews is important

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Are you a frequent online shopper? Do you read customer reviews before buying products online?

If you do not, you should because reviews and testimonials can save you from wasting money on potentially useless products.

I am not talking about promotional product reviews published by affiliates or the business itself rather I am talking about customer reviews and honest testimonials from people you trust.

For instance, if you have to buy an eyesight supplement, will you trust supplements for eyesight reviews published on some random website or from real customers who have purchased and used the product.

The issue is finding the real customer reviews.

There is, unfortunately, no easy way to do it. You have to do research and spend time on the internet. After reading a few reviews, you will be in a position to differentiate between a planted review and an honest review. The difference is quite clear, though.

For example, planted reviews promote the product. Their main purpose is to highlight the features and benefits of the product whereas a real customer review will share everything about the product and will mostly focus on the drawbacks of the product so as to help other customers.

This difference can be noticed easily. You just have to critically read first few reviews.

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